Every year, digital advertising teams across Europe spend considerable time deciding which awards programmes are worth their energy. Budgets are finite, deadlines stack up, and entry fatigue is real. So when the question comes up internally, the answer needs to be clear.
MIXX Awards Europe is the crowning achievement of the MIXX programme family. The stage where the best work from across the continent comes together, where national excellence is tested against a European field, and where the industry's most credible peer jury delivers its verdict.
If you have competed at your national MIXX, this is the next stage. If you have not entered before, this is where European-level recognition begins.
MIXX Awards Europe is the flagship recognition programme of IAB Europe, the trade body that represents the digital advertising ecosystem across the continent. That institutional grounding matters. The programme is not a commercial property looking for sponsorship revenue. It is a professional benchmark, built around the standards, frameworks, and values that the industry has developed for itself.
When you enter the MIXX Awards Europe, you are being evaluated against criteria that reflect how effective, responsible, and innovative digital advertising actually looks in practice. That is a different proposition from programmes that measure creative spectacle alone.
The jury is drawn from senior figures across agencies, brands, publishers, and technology companies throughout Europe. These are practitioners with real accountability for the work they produce and commission. They are not judging from the outside looking in. They know the constraints, the briefs, the client dynamics, and the market conditions that shape every campaign.
That peer-level scrutiny is what gives a MIXX Awards Europe win its credibility. It is not a popularity contest. It is a professional verdict.
Some of our esteemed jury members include:
Eddie Adedeji, Head of Commercial EMEA, Publicis Media
Denisa Rusu, Brand Director, P&G Hair Care South East Europe
Szymon Kukanow, Chief Strategy Officer and Managing Partner, PHD
Mascha Driessen, Regional VP Continental Europe, Microsoft Advertising
Winning at the MIXX Awards Europe carries weight because the programme sits within a broader international framework. National MIXX programmes feed into the European stage, which means the work recognised here has already proven itself at home before competing across borders.
A win in Amsterdam is a win that travels.
For agencies, it is the kind of credential that strengthens new business conversations. For brands, it is evidence that their investment in digital delivered something genuinely exceptional. For the teams behind the work, it is an acknowledgement from the people best placed to give it.
This year's programme has expanded to reflect where the industry is heading, with new categories that recognise the emerging disciplines shaping digital advertising today. The full category list is available at the bottom of our awards page here.
And the 2026 gala returns as a live event, taking place on 8th October in Amsterdam. After several virtual editions, bringing the programme back in person is not simply a logistical decision. It is a statement about the value of the industry gathering together, celebrating the work face-to-face, and marking what has been achieved over the past year.
The room will be full of people who are defining what digital advertising looks like across Europe. The question is whether your work will be on the stage.
For those who have entered before, you already know what it means to compete at this level. The rigour of preparing a strong entry. The standard of the field. The weight of the result. We want to see you back.
For those considering entering for the first time, there is no better moment. A returning live gala, an expanded programme, and a jury that reflects the full breadth of the European digital advertising industry.
Entries for the MIXX Awards Europe 2026 are open now. Early bird pricing is available until 3rd July with the final deadline being 24th July.
