Interactive Advertising Bureau
08 July 2026

Retail & Commerce Media Spotlight: Attitudes Survey, New Certification Milestone, Events & More

From new industry research and certification milestones to AI insights and upcoming events, there's plenty happening across Europe's Retail & Commerce Media landscape.

This month's Spotlight covers the final chance to take part in our annual Attitudes to Retail Media Survey, Nectar360's achievement as the first UK Retail Media Network to earn IAB Europe Retail Media Certification, and the launch of our new interactive Pan-European Retail & Commerce Media Landscape Map. You'll also find highlights from our Cannes AI leadership breakfast, upcoming webinars and events, and the latest resources to support your Retail & Commerce Media strategy.

Read on to discover the latest news, insights and opportunities from across Europe's Retail & Commerce Media ecosystem.

Attitudes to Retail Media Survey

One week to go! Brands, agencies and retailers are encouraged to share their views in our annual Attitudes to Retail Media Survey. Your input will contribute to a valuable industry benchmark on investment, AI adoption, growth and measurement, giving the market clearer insight into retail media’s next phase. 

Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification

Nectar360 has become the first UK Retail Media Network to achieve IAB Europe Retail Media Certification, marking an important milestone for the programme and reinforcing growing industry momentum around trusted, standardised Retail Media measurement across Europe. 

Get Our New Pan-European Retail & Commerce Media Landscape Map

Our updated Pan-European Retail & Commerce Media Landscape Map is now available in interactive format, featuring even more companies across the ecosystem, helping marketers and media buyers explore key players, categories and capabilities across Europe. 

AI in Retail & Commerce Media Guide

Explore our AI in Retail & Commerce Media Guide for practical insights into how AI is being applied across the sector, from campaign planning and activation to measurement, optimisation and growth opportunitie

Insights from Our Leadership Breakfast with Particular Audience in Cannes

Explore key insights from our Cannes leadership breakfast on AI’s impact in commerce and retail media with Particular Audience, including where the industry is moving, what is already changing, and the challenges still ahead. 

In-Store Measurement Workshop

Explore key takeaways from our In-Store Measurement Workshop, including the latest industry thinking on measurement, standardisation and the practical steps needed to support trusted growth across in-store Retail Media.

Join Our AI Innovations Webinar Next Week

AI is becoming a key driver of retail media growth. Join AI in Action on 14th July to see live demonstrations of AI-powered solutions transforming advertising and explore practical use cases for retail and commerce media. 

Retail Media Impact Summit 2026

Ticket sales are heating up for our annual Retail Media Impact Summit! Secure your place in Amsterdam on 7th October to join senior leaders from across Retail Media for a day of insight, deep-dive discussion, workshops and networking. 

MIXX Awards Europe 2026 - Entries Are Open

Entries open for the MIXX Awards Europe. With 24 categories, including a dedicated Retail & Commerce Media one, we’re celebrating the best in digital. For Retail Media teams, this is the perfect opportunity to showcase standout campaigns and put your work in front of Europe’s leading industry judges. 

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