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Supply Path Optimisation (SPO) 101 - Factsheet

Sep 09,2020
Helen Mussard

What is SPO? Who does it help? How does it work?

Check out the IAB Europe SPO 101 to answer all of the above questions!

This helpful factsheet accompanies the IAB Europe Guide to SPO which can be found here. The aim of this guide is to educate all stakeholders on the importance of a good SPO strategy and implementation. The guide will take the reader through the need and the basics of SPO and aid them to dig deep into the weeds, ask questions, demand data and challenge assumptions. It includes practical steps on how to start your SPO journey, adding extra checks for those already on the path. 

View and download IAB Europe SPO 101 Factsheet 

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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