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 IAB Europe Retail Media Glossary

Jan 10,2024
Amy Mazzola
retail mediaKnowledgeHub

This Glossary has been produced to provide clarity to the ever evolving digital retail media landscape. We would like to thank IAB Australia who provided us with their Glossary which we have adapted for the European Retail Media Landscape. It is your guide to demystifying the many terms used in this sector. 

This Glossary includes the first Pan-European definitions of Retail Media in a digital advertising sphere which have consensus across the National IAB network in Europe These definitions were first published in the IAB Europe 101 Guide to Retail Media and are also available in this handy one page overview

Thank you to the following members of IAB Europe’s Retail Media Committee for reviewing and contributing to this Glossary:

  • James Allison, Market Development Director, Advertima
  • Lauren Sidler, Senior Product Marketing Manager, Advertima
  • Diana Abebrese, Global Retail Media Lead, EPAM
  • Rutmer Faber, Retail Media and Marketplaces, Publicis Groupe NL
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