This Glossary has been produced to provide clarity to the ever evolving digital retail media landscape. We would like to thank IAB Australia who provided us with their Glossary which we have adapted for the European Retail Media Landscape. It is your guide to demystifying the many terms used in this sector.
This Glossary includes the first Pan-European definitions of Retail Media in a digital advertising sphere which have consensus across the National IAB network in Europe These definitions were first published in the IAB Europe 101 Guide to Retail Media and are also available in this handy one page overview.
Thank you to the following members of IAB Europe’s Retail Media Committee for reviewing and contributing to this Glossary:
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IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]