On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaDigital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As the season of 2024 predictions inevitably begins, this presentation took an empirical, evidence-driven look at the future by analysing 10 forces shaping the future of digital advertising. From the well-trodden industry transformations to largely unnoticed developments, the presentation, delivered by our Chief Economist, Daniel Knapp, encompassed perspectives on the buy and sell side and implications for the future, always rooted in ad spend data.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
