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[Watch On Demand] State of the Nation: 10 Future Forces Shaping Our Industry

Jan 11,2024
Amy Mazzola
KnowledgeHubWatch on Demand

Digital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As the season of 2024 predictions inevitably begins, this presentation took an empirical, evidence-driven look at the future by analysing 10 forces shaping the future of digital advertising. From the well-trodden industry transformations to largely unnoticed developments, the presentation, delivered by our Chief Economist, Daniel Knapp, encompassed perspectives on the buy and sell side and implications for the future, always rooted in ad spend data.

Watch here.

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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