On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaThe IAB Europe Retail Media Product Matrix is a one page overview of the advertising products available via on and off-site retail media opportunities as well as the key drivers and KPIs that might be used.
It has been inspired by the BVDW Product and Verticals Portfolio which was developed by the BVDW Retail Media Circle (RMC).
It sits alongside an array of other Retail Media resources developed by IAB Europe (see Retail Media Hub here).
Thank you to the following members that helped to review and adapt the BVDW Product Matrix for a European version:
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
