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IAB Europe's Retail Media Advertising Product Matrix

Jan 18,2024
Amy Mazzola
retail mediaKnowledgeHub

The IAB Europe Retail Media Product Matrix is a one page overview of the advertising products available via on and off-site retail media opportunities as well as the key drivers and KPIs that might be used. 

It has been inspired by the BVDW Product and Verticals Portfolio which was developed by the BVDW Retail Media Circle (RMC). 

It sits alongside an array of other Retail Media resources developed by IAB Europe (see Retail Media Hub here). 

Download here

Thank you to the following members that helped to review and adapt the BVDW Product Matrix for a European version:

  • Jason Wescott, Global Practice Lead Commerce, GroupM Nexus
  • Mario Siano, Co-Founder and Head of Product Development, Advertima
  • Dirk Hahn, Executive Professional Retail Media, Schwarz Media
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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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