Interactive Advertising Bureau
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IAB Europe’s The Great Debate - Retail Media

23rd April | 14:00 CET - Hybrid event in Amsterdam - Register here for virtual attendance

This April we will be holding our Great Debate on Retail Media hybrid in Amsterdam, Netherlands hosted by GroupM and live streamed for free.

Retail Media provides media buyers with the opportunity to directly link ad spend to sales outcomes and this is fuelling the sector's growth. In this event, industry experts will come together to discuss how Retail Media is developing across Europe. 

The event will kick off with the latest Retail Media insights and trends from our Chief Economist, Daniel Knapp. We will then turn our attention to the work on Retail Media Standards and how this work will help to address some of the buy-side pain points.  Following this, we will share some great Retail Media case studies and discuss the power of Retail Media campaigns based on current retailer capabilities. To close, we will address the future and how Retail Media is moving upper funnel and beyond.

The event will be hosted by IAB Europe’s Retail Media Committee Chair and Vice-Chair:

  • Chair: Jason Wescott, Global Head of Commerce Solutions, GroupM
  • Vice-Chair: Patricia Grundmann, Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group

Agenda (CET)

Registration - 13:30-14:00 

Event - 14:00 16.15

Networking - 16.15 – 17.15

There are limited spaces for in-person attendance so please register your interest below and we will confirm your space via e-mail. Priority will be given to IAB Europe members.

Register here for virtual attendance

Register here for In-Person attendance

If you are an IAB Europe member and interested in speaking at this event, please get in touch with Marie-Clare Puffett on puffett [@] iabeurope,eu

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