Interactive Advertising Bureau
post thumbnail

IAB Europe’s Retailer Digital Advertising Capability Map

Jan 18,2024
Amy Mazzola
retail mediaKnowledgeHub

Retail Media digital advertising investment in Europe is projected to reach 25 billion EUR by 2027, underscoring the transformative impact of Retail Media on the digital advertising ecosystem. To help media buyers better navigate the opportunities within this space, IAB Europe has produced a Pan-European Retailer Digital Advertising Capability Map. This is the first Map of its kind produced by an industry association which demonstrates the digital advertising capabilities of retailers across Europe spanning grocery, beauty, fashion, marketplace and home & DIY. 

This comprehensive Map serves as a valuable resource for media buyers by providing insights about the on-site, off-site and in-store opportunities offered by retailers operating in Europe. Additionally, it provides pivotal information on the available targeting and measurement options. The intent is to equip media buyers with information they need to undertake comparative assessments of retailer offerings across Europe.

Download here

iconDownload - 548.49 KB

Related posts

IAB Europe AdEx Benchmark Report 2023

Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]

Read More
[Watch on Demand]  IAB Europe’s Ad Fraud in Digital Advertising Webinar

In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]

Read More
IAB Spain's Social Networking 2024 Study

IAB Spain has released the XV Edition of its Social Networks Study, sponsored by Epsilon Technologies and prepared in collaboration […]

Read More
1 2 3 84

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram