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One-Page Overviews for Retail Media - On-Site, Off-site and In-Store

Mar 18,2024
Lauren Wakefield
retail mediaKnowledgeHubRetail Media

IAB Europe’s Retail Media Committee has created three handy one-page overviews for on-site, off-site, and in-store Retail Media. The one-pagers each provide an overview of the definition, current formats, measurement options, benefits, challenges, and key best practices. 

They sit alongside an array of other Retail Media resources developed by IAB Europe's Retail Media Committee, which you can find in our Retail Media Hub here.

Thank you to the following members who contributed to the development of these on-pagers:

  • James Allison, Director Market Development, Advertima
  • Ana Guerra, Retail Media and ecommerce Marketing Manager for Europe, Colgate-Palmolive 
  • Lena Schütze, Team Lead Client Services & Consulting, Douglas Marketing Solutions
  • Jason Wescott, Chair, IAB Europe Retail Media Committee and Global Head of Commerce Solutions at GroupM
  • Sander Kwint, Head of Performance Solutions, Kinesso
  • Stanislas Lajouanie, RVP Sales & Marketing, Europe, LiveRamp
  • Patricia Grundmann, Vice-Chair, IAB Europe Retail Media Committee and Chairwoman Retail Media Circle, Bundesverband Digitale Wirtschaft (BVDW) e.V. and Vice President Retail Media, Managing Director OBI First Media Group
  • Michelle Urwin, Global VP Marketing at Skai
  • Tim Abraham, Senior Director, Data Partnerships, The Trade Desk
  • Nik Dutt, Product Marketing Manager, The Trade Desk
  • Tanguy Le Falher, Head of Retail Partnerships, Unlimitail
  • Laura Badea, Partner, Digital Commerce, Wavemaker
  • Gonzalo de la Mata, Global Commerce Lead, Zenith

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