IAB Europe’s Retail Media Committee has created three handy one-page overviews for on-site, off-site, and in-store Retail Media. The one-pagers each provide an overview of the definition, current formats, measurement options, benefits, challenges, and key best practices.
They sit alongside an array of other Retail Media resources developed by IAB Europe's Retail Media Committee, which you can find in our Retail Media Hub here.
Thank you to the following members who contributed to the development of these on-pagers:
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