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[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

Mar 20,2024
Amy Mazzola
retail mediaWatch on Demand

In this webinar, the IAB Europe team provided a deep dive into the Retail Media metric and measurement standards that have been developed for Europe. The standards cover key metrics for evaluating retail media investment including media, attribution and insights. This webinar was a chance for the industry to hear how the standards have been developed and what will be tackled next. The session ended with an audience Q&A. 

As a reminder, the recommendations for standards are open for public comment until the 29th of March 2024. You can provide feedback by emailing 

Watch here

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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