Blog Archive
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
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5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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Protected: Guest Blog Post – Where Facebook Stands
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What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
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IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’
INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading …
IAB Europe Releases Full 2019 AdEx Benchmark Report
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND …
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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …
IAB Europe releases annual Attitudes to Digital Video Advertising Report
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …
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Xandr and IAB Europe Release Connected TV Insider Report
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising …
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IAB Europe Releases a Buyer’s Guide To Connected TV
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th …
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IAB Europe’s Transparency & Consent Framework (TCF) Announces New Governance Board & Upcoming Elections
INTERESTED STAKEHOLDERS TO APPLY BY 19 JUNE 2020. Brussels, Belgium, 11 June 2020. IAB Europe …
Winners announced for Europe’s prestigious MIXX Awards and Research Awards 2020
We are delighted to announce the 2020 winners for our prestigious MIXX Awards Europe and …
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IAB Europe AdEx Benchmark 2019 Study reveals European Digital Advertising Market Exceeds €64bn in 2019
EUROPEAN DIGITAL ADVERTISING MARKET EXCEEDS €64BN IN 2019 MARKET FORECASTS FOR 2020 SHOW THAT DIGITAL …
