Interactive Advertising Bureau

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2025 Brand Advertising Predictions

Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]

E-commerce Germany Awards 2025 Open For Entries

Lauren Wakefield
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16/12/2024
The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who […]

Unlock Your Professional Potential with IAB Europe Training – Exclusive Discounts for Members!

Lauren Wakefield
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12/12/2024
Are you ready to elevate your skills and master the digital future? IAB Europe Training is here to help you […]

IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]

[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Nicole Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]

Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course 

Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]

[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO

Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]

How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts 

Nicole Laleva
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27/11/2024
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]

[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution 

Nicole Laleva
|
26/11/2024
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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