Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

On 17th July, we hosted our first-ever Great Debate event on AI in Digital Advertising, which saw over 200 attendees […]

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[Watch on Demand] 2024 MIXX Awards Europe Ceremony

Watch the recording here On the 17th July 2024, digital advertising experts from all over Europe came together to celebrate […]

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BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

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DMEXCO 2024

18th & 19th September | register here DMEXCO is a meeting place and community for all key decision-makers from digital […]

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 International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

9th July | 15:00 CET - Register here The International Knowledge Exchange (IKE) provides an opportunity for the international media […]

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IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

23rd July | 15:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail […]

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IAB Europe Expresses Concerns Over GDPR Procedural Regulation

Brussels, Belgium, 22nd July 2024– IAB Europe, representing a diverse membership of digital marketing, digital advertising, and media companies, has […]

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Celebrating Excellence in Digital Advertising: IAB Europe’s 2024 MIXX Awards Europe Winners Revealed

Brussels, Belgium, 17th May 2024 -  IAB Europe, the leading association for the digital advertising and marketing industry, is thrilled […]

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IAB Europe Sends Position Paper to the EDPB on the ‘Consent or Pay’ Model

Brussels, Belgium, 18 July 2024 - IAB Europe, Alliance Digitale, BVDW, IAB Ireland, IAB Italia, IAB Polska, IAB Spain, IAB […]

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Our key focus areas

GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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