Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position Your Company as a Digital Leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry Peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our Resources

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and Develop Across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your Interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H2 2024

On 30th October 2024, we hosted our second Great Debate of the year on Retail Media. Through a series of […]

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IAB Europe’s Attitudes to Programmatic Advertising Report 2024

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

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The 2024 State of Digital Identity Report by ID5 is now available!

The 2024 State of Digital Identity Report by ID5 provides a comprehensive analysis of how the industry is responding to Google’s […]

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VideoWeek RoadMap

14th November | London | Register here VideoWeek Roadmap is a one-day conference that will look at what to expect […]

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State of the Nation - Digital Advertising Overview 2024

Wednesday 4th December | 11:00 CET – Register here Join IAB Europe’s Chief Economist, Daniel Knapp, for a ‘State of the Nation’ […]

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IAB Europe's Virtual Programmatic Day H2 2024 Hybrid in Berlin

6th November | 14:00 CET - Register here for virtual attendance & Register here for in-person attendance The Virtual Programmatic […]

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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]

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Introducing the IAB Europe Academy: Elevate Your Skills. Master the Digital Future

We are pleased to announce the launch of the IAB Europe Academy, an educational initiative designed to provide training courses […]

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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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