IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 30 markets. Released in May 2025, the latest report indicates that European digital advertising market grew by 16%, reaching €118.9 billion – the highest annual revenue recorded in constant currency terms.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
This webinar brought together leading players from across the digital advertising ecosystem to explore how the industry is preparing for […]
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An analysis of attention and suitability signals across European news inventory. Publishers and advertisers share an interest in high-quality media […]
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As CTV investment grows across Europe, consistent, transparent measurement is increasingly important for buyers, sellers, and measurement providers. IAB Europe’s […]
Read moreBrussels, Belgium 15th October 2026 - IAB Europe is aware of Citizen Lab’s and Confiant’s recent publications concerning Discover-Tech, a […]
Read moreThe 15th edition of the prestigious awards returns to an in-person celebration in Amsterdam, recognising outstanding creativity, innovation and effectiveness […]
Read moreMilestone announced at IAB Europe’s annual Retail Media Impact Summit as certification expands beyond retailers to support greater confidence and […]
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3rd November | Munich | Register here Following their successful editions in Madrid and London, Rakuten TV Enterprise's LIVE series […]
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Great work deserves a toast! Once the MIXX Awards wrap up, head over to Flying Dutchmen Cocktails, where iubenda is […]
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Welcome to the Agentic Web The agent-driven internet is no longer a future concept—it is already reshaping how media is […]
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