Interactive Advertising Bureau
Knowledge Hub
  • 101 GUIDE TO RETAIL MEDIA

    September 2023

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  • The Evolution of Digital Audio Advertising in Europe

    2023 Report in Partnership with GroupM Nexus

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  • TCF V2.2 IS HERE

    ALL YOU NEED TO KNOW

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  • ADEX BENCHMARK
    2022 REPORT

    The results of the definitive guide to advertising expenditure in Europe are out!

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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why join us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

IAB Europe's Attitudes to Programmatic 2023 Report

In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital […]

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European Advanced TV Uncovered 2023 by Freewheel

In collaboration with Colab Media Consulting, Freewheel interviewed - between August and September 2023 - 500 Marketing decision makers or […]

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Harmonising Language Use for Sustainability Approaches in Digital Advertising: Recommendations from IAB Europe’s Sustainability Standards Committee

The IAB Europe Sustainability Standards Committee, which acts as a vehicle for discourse between members from across the digital advertising […]

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eTail Germany

Connect with Digital Leaders from DACH’s Top Retailers and D2C Brands at eTail Germany from 19-20 March 2024 in Berlin. […]

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IAB Europe's TCF 101 Webinar

Thursday 7th December | 12:00 CET - Register here IAB Europe is hosting a 101 session for anyone interested in […]

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IAB Europe, EACA, WFA, CIMM & egta International Knowledge Exchange on Audience Measurement

30th November | 16:00 CET - Register here The International Knowledge Exchange provides an opportunity for the international media and […]

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IAB Europe Unveils 2023 Attitudes to Programmatic Advertising Report, Showcasing Industry Trends and Sustainability Focus

Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]

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IAB Europe Offers Key Recommendations to Enhance GDPR Enforcement in Cross-Border Cases

Brussels, Belgium, 26th October, 2023 - IAB Europe, a European level association representing a diverse membership of digital marketing, digital […]

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New IAB Europe Board Elects Chairman, Executive Committee

  22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]

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GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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