January 13, 2027 I 10:30 am CET I Register here
Kick off the new year with our latest State of the Nation webinar, as our Chief Economist, Dr. Daniel Knapp, reviews the last 12 months in digital advertising and looks ahead to what 2027 has in store.
2026 was another year of rapid change for the industry. In this session, Daniel will unpack the trends and forces impacting digital advertising across Europe and how the market has evolved over the past 12 months and how this is likely to impact the next 12 months. Key topics will include advertisers’ investment strategies, how buyers are adapting to a shifting landscape, and the impact of structural changes such as AI, Retail Media and CTV. You’ll leave with a clear picture of where the market is heading, and how much change to expect in 2027.
After the presentation, Daniel will take your questions live to dig deeper into the markets and channels set to bring the biggest opportunities and challenges
Our State of the Nation events are a must attend for all stakeholders, whether you’re planning budgets, shaping strategy or simply want to stay ahead of the curve, this is the webinar to understand the data shaping the year ahead.
