Interactive Advertising Bureau
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Programmatic Header Bidding in Context

Dec 22,2022
Amy Mazzola

A practical textbook for publishers on maximising revenue 

Discover this textbook (around 200 pages) on maximising revenue by David Bauckmann of IAB Czech Republic (SPIR). This book is free to download in PDF for all IAB Europe members. All you have to do is go to the website and fill in the registration form with the code ‘IAB’. You will then receive an email with the link to download the book. Check it out below.

Download Here





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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
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1040 Brussels
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