Interactive Advertising Bureau
post thumbnail

Advertising in Economic Uncertainty - The Role of AVOD with Rakuten Advertising

Jan 05,2023
Amy Mazzola
KnowledgeHub

 

AVOD is a key part of the media mix; exclusion from the media plan isn’t an option when over a third (36%) of viewers are watching content exclusively through this channel. Read our new report to learn about the latest trends in streaming behaviour across Europe and find out what agencies need to know about engaging with the growing AVOD audience.

To see viewer insights across Europe on the evolving consumer behaviours - Click below to download the full report.

iconDownload - 3.11 MB

Related posts

New Festive Insights Report from Teads Explores UK Gifting Trends in 2024

A new 2024 Festive Insights report from Teads, the global media platform, reveals that consumers are looking forward to a […]

Read More
IAB Europe's Sustainability Lead Explains: Applying the Global Media Sustainability Framework (GMSF) on Digital Channels

In this IAB Europe Explains video our Data Analyst and Sustainability Lead, Dimitris Beis, explains how the Digital Channels side […]

Read More
IAB Europe's Attitudes to Retail Media Report

In order to understand the status of retail media across Europe on both the buy-side and sell-side, IAB Europe’s Retail […]

Read More
1 2 3 89
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram