On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy Mazzola
AVOD is a key part of the media mix; exclusion from the media plan isn’t an option when over a third (36%) of viewers are watching content exclusively through this channel. Read our new report to learn about the latest trends in streaming behaviour across Europe and find out what agencies need to know about engaging with the growing AVOD audience.
To see viewer insights across Europe on the evolving consumer behaviours - Click below to download the full report.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
