Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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September 29, 2026

IAB Europe Digital Video Framework and Glossary

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September 29, 2026

Innovators Unscripted With PMG

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September 24, 2026

IAB Europe Guide To Endemic, Near-Endemic and Non-Endemic in Retail & Commerce Media

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September 24, 2026

The Impact of AI on Digital Advertising Report 2026

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September 17, 2026

[Watch on Demand] Trust at Scale: Building a Responsible Creator Economy in Europe

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September 15, 2026

[Watch on Demand] IAB Europe's The Great Debate: AI 2026

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September 9, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series: The Leadership Challenge of Change Management and A Practical Framework for Leading Retail Media Change

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September 3, 2026

WPP Media and Nano Interactive Reach Niche Hospitality Decision-Makers With Index Marketplaces

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July 30, 2026

Vidium Drives 33% Lift in Purchase Intent for WPP Media Through Index Marketplaces

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July 20, 2026

PubMatic And Amnet Deliver 25.7% Uplift In Video Completion With France’s First Agentic Campaign

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July 17, 2026

[Watch on Demand] AI in Action: Live Innovations Transforming Advertising

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July 16, 2026

IAB Europe’s 101 Guide to Connected TV (CTV)

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July 9, 2026

IAB Europe’s Interactive Pan-European Retail & Commerce Media Landscape Map 

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July 9, 2026

PUBMATIC AND HAVAS MEDIA LAUNCH THE FIRST AGENTIC CTV CAMPAIGN IN SPAIN ACHIEVING 18% LOWER CPM VS TARGET

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July 8, 2026

[Watch on Demand] AdEx Benchmark 2025 Report Launch - Hybrid Event in London

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July 7, 2026

IAB Europe AdEx Benchmark 2025 Report

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July 2, 2026

IAB Europe’s Guide to Curation in Digital Advertising

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June 25, 2026

New Research From Usercentrics: Over Half Of Consumers Will Pay More For Brands That Are Transparent About AI Data Use

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June 18, 2026

PubMatic and Agence 79 achieve 5X higher CTR vs open market with programmatic video curation in France

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June 4, 2026

[Watch on Demand] Retail Media Pulse 2026: Early Signals & What Happens Next

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June 2, 2026

IAB Europe’s AI in Retail & Commerce Media Guide

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June 2, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series: Enabling Change Through People and Structure

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May 28, 2026

The Future of Cookie Consent in Europe: What Marketers Need to Prepare for Next

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May 20, 2026

Retailer Digital Advertising Capability Map

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May 20, 2026

CTV Advertising Capability Map

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May 20, 2026

Addressability & Measurement Solution Map

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May 19, 2026

[Watch on Demand] How Can Advertisers & Retailers Unlock the Potential of TCF?

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May 5, 2026

IAB Europe Interactive Retail & Commerce Media Glossary

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May 5, 2026

IAB Europe's Retail & Commerce Media Definitions One Pager

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May 4, 2026

[Watch on Demand] Virtual Programmatic Day 2026

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April 30, 2026

How Google Stopped Over 99% Before They Were Ever Seen by Anyone 

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April 30, 2026

IAB Europe Connected TV (CTV) Measurement Framework and Transparency Principles - Open for Public Comment

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April 23, 2026

[Watch on Demand] The Great Debate: Retail Media 2026

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April 17, 2026

AI Disruption Index: Retail & eCommerce Edition

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April 14, 2026

[Watch on Demand] Agents! Innovation, Live From Europe

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April 13, 2026

Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality by Meta

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