Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 5, 2023

[Watch on Demand] IAB Europe’s 'The Evolution of Digital Audio Advertising' Webinar with GroupM Nexus

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September 28, 2023

[Watch on Demand] Digital Innovation: Start-Up Spotlight

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September 28, 2023

[Watch on Demand] The Great Debate: Trust & Transparency 2023

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September 27, 2023

Presentation of IAB Spain's 2nd Wave of the Digital Media Advertising Investment Study 2023

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September 18, 2023

[Watch on Demand] Privacy Sandbox: Get Ready for Testing with UK’s CMA

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September 14, 2023

[Watch on Demand] IAB Europe’s Retail Media - The Next Wave of Advertising

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September 7, 2023

Reducing the Carbon Impact of Digital Advertising Whitepaper by IMPACT+

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September 6, 2023

IAB Europe’s Retail Media Standards Survey 2023 Results

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September 6, 2023

IAB Europe’s 101 Guide to Retail Media

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September 4, 2023

[Watch on Demand] Privacy Sandbox: Get Ready for Testing

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August 24, 2023

[Watch on Demand] TCF 2.2 Webinar - User Interface (UI) Demos and Best Practices

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July 27, 2023

ID5 The Value of Universal IDs for Publishers: A Prebid Analytics Deep Dive Report

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July 27, 2023

Verve Group’s Study on Contextual Targeting with TPA

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July 27, 2023

IAB Europe's Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

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July 25, 2023

IAB Europe’s The Evolution of Digital Audio Advertising in Europe Report 2023 in Partnership with GroupM Nexus

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July 13, 2023

IAB Europe AdEx Benchmark 2022 Report

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July 13, 2023

IAB Guidelines & Technical Standards For Digital Advertising Formats

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July 13, 2023

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

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July 6, 2023

Rakuten Advertising - How Ad Experience Can Transform Your CTV Strategy

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July 6, 2023

Alliance Digitale Release New Eco-Friendly Programmatic Media Buying Guide

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July 5, 2023

IAB Europe Audio Advertising One Sheet

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July 4, 2023

[Case Study] ID5 Enables Telefónica to Optimise Identity Strategy and Reduce CPA by 54%

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June 29, 2023

[Watch on Demand] Discover How AI Can Revolutionise Your Marketing Strategy in Our Industry Insider with Vidmob

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June 29, 2023

Skai's The Next Big Thing: Where Generative AI's First Areas of Innovation Will Impact Marketing

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June 29, 2023

IAB Spain Presents the 2023 Ecommerce Study

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June 22, 2023

Skai’s Prime Day Consumer Survey Infographic

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June 15, 2023

Epsilon’s The State of Retail Media in 2023 Study

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June 14, 2023

[Webinar Recording] IAB Europe’s …Unpacking Omnichannel

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June 13, 2023

[Webinar Recording] TCF 2.2 Webinar for Publishers - how can publishers adjust their TCF implementation?

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June 13, 2023

[Webinar Recording] TCF 2.2 Webinar for CMPs - How CMPs should build additional user-facing disclosures with the new information contained in the GVL

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June 13, 2023

[Webinar Recording] TCF 2.2 Webinar for Vendors - How vendors should review their TCF registration and technical implementation

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June 9, 2023

State of Digital UK by Comscore

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June 7, 2023

IAB Spain Presents The 2023 Connected Television Study

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May 18, 2023

Vidmobs Case Study with AB-InBev on Increasing VTR and CTR Mike’s UK

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May 18, 2023

The IAB Europe’s Guide to Attention in Digital Marketing

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May 11, 2023

[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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Rond-Point Robert
Schuman 11
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Belgium
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