Nicole LalevaConnected TV (CTV) continues to experience rapid growth across Europe, creating new opportunities for advertisers, broadcasters, publishers, and technology providers. As the ecosystem expands, navigating the range of capabilities, partners, and solutions available in the market has become increasingly complex.
IAB Europe’s CTV Advertising Capability Map provides an interactive overview of the CTV media owners operating across the European market and the capabilities they offer, including ad formats, measurement and targeting.
Developed by our CTV Working Group, the map helps buyers and industry stakeholders better understand the developing CTV market, including the technologies, services, and advertising capabilities available across Europe.
Users can explore participating companies and capabilities spanning areas such as ad formats, targeting and measurement.
Interested in joining the CTV Capability Map or learning more about our work? Contact our Senior Director, Industry Development & Marketing at puffett [at] iabeurope.eu to get involved.
