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AI Disruption Index: Retail & eCommerce Edition

Apr 17,2026
Nicole Laleva

AI is changing how consumers discover, evaluate, and buy. This exclusive report from Moloco and BCG reveals where retail and eCommerce sits on the disruption curve, what's at risk, and what growth leaders are doing to protect and grow their customer relationships.

What this report reveals

The AI Disruption Index: Retail & eCommerce Edition synthesizes insights from executive interviews, consumer surveys, and analysis of thousands of retail and shopping apps, revealing how AI is shifting where and how retail brands reach and retain customers.

  • Understand exactly where retail and eCommerce sits on the AI disruption curve and what the "breached quadrant" means for your growth strategy
  • Discover which marketing channels face the highest risk of disruption and where durable customer relationship advantages still exist
  • Get a strategic framework, backed by BCG research, to close the gap between AI exposure and readiness before your competitors do

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