How Google Stopped Over 99% Before They Were Ever Seen by Anyone 

In 2025, Gemini-powered tools dramatically improved our ability to detect and stop bad ads. Google's systems caught over 99% of policy-violating ads before they ever served, and we’re continuing to evolve our defenses to stay ahead of even the most advanced schemes. 

Key highlights from 2025 include:

• Proactive Harm Prevention: Google's systems caught over 99% of policy-violating ads before they ever served to a user.
• Global Scale: Google blocked or removed over 8.1 billion ads and suspended over 24.9 million advertiser accounts.
• AI-Enhanced Precision: Gemini and LLMs allowed Google to reduce incorrect advertiser suspensions by 80%, protecting legitimate businesses while maintaining rigorous safety standards.
• Combating Scams: Google removed over 602 million ads and suspended 4 million accounts specifically associated with scam activity. This work remains a core pillar of Google's ongoing commitment to tackling fraudulent ads.
• Increased Transparency: This year, Google has expanded its localized ads safety data to include 14 regional deep dives, providing specific enforcement snapshots for Australia, Brazil, Canada, the European Union, India, Indonesia, Japan, Mexico, New Zealand, South Africa, South Korea, Türkiye, the United Kingdom, and the United States.

Learn more in the 2025 Ads Safety Report.