Check out the latest ‘State of the Nation’ digital advertising end-of-the-year edition, led by our Chief Economist Daniel Knapp.
In these uncertain times, with added economic pressure, Daniel shares his latest outlook for the industry detailing growth opportunities and the role of new channels. After the presentation, Daniel explores questions from the audience to delve deeper into the markets and channels that will provide opportunities and challenges next year.
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]