[Webinar Recording] IAB Europe Industry Insider with LiveRamp - Key Considerations to Building Trust Around Data Collaboration

Watch the recording here.

Across September 2022 IAB Europe hosted a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising.

Our series discussed what’s currently being done and what else needs to be done to ensure a sustainable future.

In this Trust and Transparency Industry Insider, LiveRamp took over!

Data collaboration, clean rooms, and retail media. These are amongst the hottest buzzwords in marketing right now, yet more than half of marketing professionals say they have never used one. Why not? Because most marketers don’t know where to start. Plus, there are still misconceptions that surround how the data is being used. In this session, Ian Fremaux, Solutions Architect and Head of International Pre-Sales at LiveRamp talked through:

• Collaboration data 101, the foundation of this practice through the evolution of where we are now
• The steps those within the advertising ecosystem should take to build relationships based on transparency and trust to connect and allow for effective collaboration
• How brands are successfully executing these strategies right now