In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Amy Mazzola
The objective of this research was to understand how marketers view the importance of attention measurement and potential benefits of adopting attention measurement.
The research found that 91% of UK marketers think that attention measurement is important, while 83% said it is an important factor in reducing the environmental impact of digital ads.
Teads and CensusWide polled 100 senior UK marketers employed across a variety of sectors and found:
Click below to download the full report.
In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]
In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]
