Samsung's Is TV Just TV? Report

Oct 30,2023

Amy Mazzola

Connected TVKnowledgeHubSamsung

Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better understand the latest perceptions and habits around watching TV.

Download the study to learn about:

The perception of advertising in streaming and non-streaming environments
Viewer behaviour when discovering new content to watch
Consumer attitudes to free streaming services
And much more!

Download here

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