[Watch on Demand] Virtual CTV Day

On 19th October, our Virtual CTV Day returned, gracing screens across Europe. With over 250 people joining us live, we dived into all the latest debates, updates, and discussions on the ever-evolving and exciting world of CTV.

If you missed the event and want to catch up on all of the action, or just want to watch it all again, you can view the individual session recordings below.

How CTV is Transforming Omnichannel Campaigns

In this panel discussion, industry experts explored the dynamic shift in omnichannel advertising campaigns propelled by CTV advertising. They uncovered how CTV capabilities are redefining how advertisers engage with audiences across multiple channels and shared insightful case studies, discussed challenges, best practices, and insights into how CTV can work successfully as part of an omnichannel campaign strategy.

Alexandra Ong, Director of Business Development at Magnite moderated the session and was joined by:

• Jacques Cazin, Vice-Chair of IAB Europe's Brand Advertising Committee & Representative of IAB France
• Donatas Nemura, Senior Director, Product Solutions at GroupM Nexus
• Elisa Schwuchow, Senior Director, Buyer Growth and Revenue at Smaato

Watch the session recording here

Tackling Fragmentation of CTV Supply

Connected TV (CTV) has revolutionised the way we consume content and the ways in which advertisers can now reach new audiences.

To scale this opportunity one key barrier needs to be addressed - the advertising landscape is still fragmented, especially on the supply side.

Moderated by a seasoned industry expert, this session brought together thought leaders to dissect the multifaceted challenges posed by CTV advertising fragmentation, addressing what needs to be done to ensure a more accessible buying path.

Paul Gubbins, VP, CTV Strategy at Publica by IAS moderated the session and was joined by:

•  Stafanie Briec, Director, Head of Demand Sales UK & INTL, Freewheel
•  Adam Lynch, Director, Broadcast Partnerships, Microsoft
•  Sarah Lewis, Global Director CTV, Showheroes
• Jaidev Kakar, Director, Advertiser Solutions, CTV / OTT, EMEA, PubMatic

Watch the session recording here

Setting Standards & Measurement in CTV

The CTV Landscape is a fragmented one. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? And what are the current efforts to establish standardised measurement practices in the CTV space?

This panel shared their guidance and best practices on CTV measurement and standardisation.

Catherine Cho, Product Manager at Index Exchange moderated this panel session and was joined by:

• David Snocken, VP, Partnerships, Magnite
• Simon Thomas, Global Director Audiences Research, GroupM
• Giovina Di Tonno, Senior Director Sales & Media, Rakuten Advertising

Watch the session recording here