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IAB Europe's Updated Guide to Quality 2024

Feb 08,2024
Lauren Wakefield

In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the release of our Updated Guide to Quality for 2024. 

This comprehensive guide, written by members of IAB Europe’s Brand Advertising Committee, is a valuable resource for all stakeholders in the supply chain, offering insights, best practices, and practical examples to elevate the quality of digital advertising campaigns.

What’s New in the 2024 Edition?

Building upon the success of the initial release in September 2021, the latest edition encompasses additional quality elements, with a particular focus on sustainability best practices. As with the last edition, the guide addresses crucial aspects such as viewability, brand safety and suitability, ad fraud, campaign creativity, user experience, and privacy. 

These crucial aspects can now also be downloaded as individual sections below:

Want to Learn More?

To mark the launch of the updated guide, we will be hosting a webinar on 4th April at 12:00 CET. Featuring key contributors to the guide, we will discuss the guide's significance and delve deeper into what constitutes quality in digital advertising and how this can be achieved. 

Participants can expect insights into why quality is paramount and gain valuable perspectives on implementing best practices.

Kick-start your journey towards quality today. Download the full guide below and join us for the webinar to find out more.

iconDownload - 1.74 MB

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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