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IAB Spain Release a White Paper on the Metaverse and Web3

Feb 14,2024
Amy Mazzola
KnowledgeHub

IAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of the White Paper is to help understand the scope of the Metaverse and Web3 so that professionals in the digital industry can propose immersive projects and experiences. Furthermore, it highlights the opportunity that it represents for brands to make use of new technologies, positioning consumers as protagonists of the experience and providing new formulas with which to create and activate narratives with high emotional and sensory impact.

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