IAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of the White Paper is to help understand the scope of the Metaverse and Web3 so that professionals in the digital industry can propose immersive projects and experiences. Furthermore, it highlights the opportunity that it represents for brands to make use of new technologies, positioning consumers as protagonists of the experience and providing new formulas with which to create and activate narratives with high emotional and sensory impact.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]