On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy Mazzola
The advertising world as we know it is changing. Third-party cookies are on their way out, yet they are still available and heavily used in Chrome today. Many are unaware of the consequences that cookie syncing presents for publishers, such as piggybacking and energy consumption.
To explore this in more detail and quantify the scale of the problem, ID5 has commissioned a study with Sincera to assess the damaging implications of cookie syncing by looking at 63,604 domains.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
