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Privacy By Design: The Benefits of Putting People in Control

Sep 29,2022
Lauren Wakefield
Uncategorized

The negative impact of providing a poor privacy experience is almost as severe as that of a data breach. New research from Google and Ipsos, involving more than 20,000 people across Europe, has revealed what’s really at stake for brands. Discover the practices marketers can adopt to keep customers in control, build trust, and get better marketing results.

Check out the 'Think with Google' blogpost here.

Download the report below. 

iconDownload - 1.20 MB

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