Interactive Advertising Bureau
Knowledge Hub
post thumbnail

Privacy By Design: The Benefits of Putting People in Control

Sep 29,2022
Lauren Wakefield

The negative impact of providing a poor privacy experience is almost as severe as that of a data breach. New research from Google and Ipsos, involving more than 20,000 people across Europe, has revealed what’s really at stake for brands. Discover the practices marketers can adopt to keep customers in control, build trust, and get better marketing results.

Check out the 'Think with Google' blogpost here.

Download the report below. 

iconDownload - 1.20 MB

Related posts

Samsung's Is TV Just TV? Report

Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]

Read More
IAB Europe's Updated Guide to In-Gaming

27th April IAB Europe published an update to the In-Gaming guide first released in November 2018. In the last 18 […]

Read More
Skai's The State of Retail Media 2023 Report

  Retail media competition is rising, and marketing organisations must continue to evolve their approaches and strategies to maintain performance […]

Read More
1 2 3 20

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram