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IAB Europe Industry Insider with TikTok - Exploring Commerce: What's Happening on TikTok and Beyond

Sep 28,2022
Lauren Wakefield
E-commerceKnowledgeHub

Watch the recording here!

In this session, IAB Europe's Chief Economist, Daniel Knapp shares an overview of the commerce landscape in Europe today. TikTok then hosts a panel discussion with thought leaders from across the industry to discuss their thoughts on the past, present, and future of commerce, and the opportunities this presents for marketers.

For more information on what's happening in commerce, check out this series of videos produced by TikTok in partnership with IAB Europe.

Speakers:

  • Daniel Knapp, Chief Economist at IAB Europe 

Dr Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and a partner at Ecuiti, a data science firm.

  • Aoife Dowling, Head of Agency & Tech Partnerships, EMEA, Shopify

Aoife Dowling leads Agency & Tech Partnerships for Shopify in the EMEA region, leading a team that seeks to drive growth through partner channels and expand into new markets. Prior to Shopify Aoife spent six years at WPP where she was most recently Director of Strategic Partnerships & Business Development.

  • Nilam Atodaria, Global Product Director at INCA

Nilam Atodaria is the Global Product Director at INCA, GroupM’s brand-safe influencer marketing solution. She is responsible for exploring upcoming trends and opportunities, not only to define INCA’s unique product suite, but also to help shape the future capabilities of influencer marketing more generally. Nilam’s knowledge and expertise is underpinned by her extensive background in the industry, having spent over 7 years in influencer marketing. She has an excellent track record of supporting business growth and scale internationally and is passionate about delivering new product offerings and innovative solutions for clients.

  • Michelle Kagel, Product Marketing Manager at TikTok 
Michelle is regional Product Marketing Manager for TikTok's eCommerce solutions in Europe and Israel. In her role, Michelle is responsible for designing business and product strategies that bring TikTok’s eCommerce advertising solutions to market.
  • Ryan Martin, Global Business Marketing - Program Manager at TikTok

Ryan joined the industry on the agency side, as a press planner and buyer, where he fell in love with traditional advertising: the big media brands, energised environments and the constant push to deliver reach for clients. As the industry developed, his path took him towards increasingly digital roles. Ryan's best work has included multiple players from across the world of media, working in harmony to deliver results for clients in a rapidly changing landscape.

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