Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Marie-Clare PuffettThis September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, Verve Group took over!
Whether it be adhesive tape or ad-tech, transparency matters. What used to be implied as clear enough for anyone to see, the principles of transparency have become more scrutinized in our sector. In this presentation, Verve Group addresses the obvious, and not-so-obvious, applications of transparency in the places where it is seen–and needed–most. What’s more, the Verve Group team provide discussions through both international and North American lenses so there is an understanding of where transparency is–and where it is needed.
Speakers:
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
