Interactive Advertising Bureau
post thumbnail

IAB Spain Release Their Digital Audio Research 2023

Feb 08,2023
Amy Mazzola
KnowledgeHub

 

IAB Spain has released the 2023 Digital Audio Study, sponsored by Audioemotion and Iki Group and produced in collaboration with Elogia. According to the study, Digital Audio consumption in Spain is 19.3 million listeners. The podcast is gaining ground (54%) and increasing its reach by 10 points compared to the previous edition of the study, now positioning itself as the third most listened to format, after digital music (77%) and live online radio (61%) . 60% of listeners consume Digital Audio on a daily basis and 7 out of 10 listen to it when doing housework, while 6 out of 10 do so while travelling. Regarding the perception of advertising, 75% of listeners remember having listened to advertising while consuming Digital Audio. To see all the stats download the report below.

Click here to download the full report.

Related posts

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

Read More
A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

Read More
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]

Read More
1 2 3 90
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram