Interactive Advertising Bureau
post thumbnail

[Watch on Demand] IAB Europe Industry Insider with Xandr: The Retail Media Opportunity in Europe

Oct 27,2022
Marie-Clare Puffett
retail mediaEventInsightKnowledgeHub

What does the Retail Media opportunity in Europe look like? In this webinar, IAB Europe and Xandr unveil the results of a new industry survey that outlines buyers’ views and use of Retail Media. The insights followed by a panel discussion showcase the opportunity of partnering with retailers and how retail media can be used to enhance digital advertising.

Watch the recording here.

Speakers:

Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe
Miriam Thome, Senior Director Marketplace Development, Xandr
Nate Pinkston, Head of Account Management & Customer Success, PromoteIQ (Microsoft)
Alice Hawcroft Anson, Digital Media Director, Nectar 360

Related posts

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]

Read More
A Guide to Artificial Intelligence (AI) by IAB Poland

Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]

Read More
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]

Read More
1 2 3 90
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram