Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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May 6, 2020

IAB Europe Guide to the Post Third-Party Cookie Era

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May 6, 2020

Search insights from Think with Google to help you understand consumer needs in uncertain times

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May 4, 2020

Infographic: IAB UK Digital Ad Spend 2019

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April 30, 2020

Infographic: IAB Ireland PwC Digital Ad Spend Study

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April 28, 2020

IAB Europe Virtual Programmatic Day - event recording

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April 22, 2020

IAB Europe Poll Results - The Impact of COVID-19 On Our Industry

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April 21, 2020

IAB Europe Economic Trends Forum Webinar Recording and Slides - The Immediate Impact Of COVID-19 On Our Industry

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April 17, 2020

IAB Europe Digital Advertising Effectiveness Measurement Framework

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April 16, 2020

Case Study: MandM Direct use Microsoft Advertising audiences to get closer to customers

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March 26, 2020

IAB Europe Supply Chain Transparency Guide

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March 26, 2020

The Full TCF Workshop Webinar Recordings – Switchover Support From TCF V1.1 To TCF V2.0

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March 19, 2020

Virtual Programmatic Day H2 2019 - panel recordings

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February 26, 2020

IAB Europe Economic Trends Forum Digital OOH - recording

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February 20, 2020

Virtual Programmatic Day Panel: How to Rebuild Trust in Advertising Through Transparency

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February 20, 2020

Virtual Programmatic Day Panel: The state of the European Programmatic Advertising Market

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February 20, 2020

Virtual Programmatic Day Panel: The Evolution of Connected TV in Europe

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February 20, 2020

Virtual Programmatic Day Panel: Programmatic Advertising in a Post Cookie Era

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February 20, 2020

Virtual Programmatic Day Panel: Making Programmatic work for Publishers

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February 20, 2020

Virtual Programmatic Day Panel: Demystifying Attribution in Programmatic Advertising

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January 20, 2020

IAB Europe poll: Brand Safety Developments in Europe

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December 13, 2019

IAB Europe Economic Trends Forum recording – 2020 outlook

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December 10, 2019

IAB Europe Digital Transformation Playbook 2019

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December 5, 2019

IAB Europe Webinar Recording: Universal ID - As the cookie crumbles, is this the solution?

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December 2, 2019

On the future of third-party cookies: BVDW drives market intelligence on alternative technical approaches to targeted advertising and creates the first definition of "Advertising Identity"

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November 28, 2019

How To Optimise Your Supply Path In Four Steps: A Guide For Buyers

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November 21, 2019

Adform White Paper: Fact or Fiction? The Threat of a Cookie Apocalypse

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November 21, 2019

Adform White Paper: The Benefits of Cross-Device Marketing

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November 21, 2019

Adform White Paper: Ad Fraud

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November 20, 2019

Virtual Programmatic Day - Watch Europe’s Greatest Virtual Event!

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November 18, 2019

IAB Europe Economic Trends Forum recording & infographic – Connected TV Advertising

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November 14, 2019

IAS Study: The Ripple Effect - Why you may be annoying your audience - and you didn't even know it

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November 4, 2019

Sublime infographic: High-impact ad formats

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October 25, 2019

IAB Europe Infographic – Digital Audio Advertising

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October 25, 2019

IAB Europe Webinar Recording: Programmatic Native Advertising – Measurement & Creativity Considerations

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October 24, 2019

FreeWheel Council for Premium Video and MTM Report: The State of European TV Attribution

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October 9, 2019

Nielsen Insight: Are Podcasts Giving You FOMO?

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
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