Interactive Advertising Bureau
post thumbnail

Epsilon’s The State of Retail Media in 2023 Study

Jun 15,2023
Amy Mazzola
KnowledgeHub

 

Epsilon surveyed 689 executives (471 retailers, 218 brands) across 12 countries to better understand brands and retailers perception of and approaches to retail media. In addition, the respondents shared what actions they have taken, or are planning to take, in their retail media strategies. From this data, they pulled insights and takeaways on brands' and retailers' thoughts and feelings about retail media you won't find anywhere else.

In the report, you'll learn:

  • Five key research takeaways
  • An understanding of retailers' and brands' wants and needs
  • Guidance for taking the next steps on your retail media journey

Read more here and download the report below

iconDownload - 16.72 MB

Related posts

BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

Read More
IAB Spain's Annual Connected TV 2024 Study.

IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study […]

Read More
IAB Europe’s Environmental Sustainability Glossary

IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and […]

Read More
1 2 3 87
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram