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IAB Europe’s 2023 Brand Safety Poll

Mar 09,2023
Amy Mazzola
Brand safetyKnowledgeHub


IAB Europe’s 2023 Brand Safety Poll results are here! 

IAB Europe’s Brand Advertising Committee conducted a survey in January 2023 to ask industry experts for their views on how brand safety has been tackled over the past 12 months and determine what action needs to happen in 2023.

Whilst there are lots of studies which look at consumer views, the Committee wanted to find out what is actually happening from the advertising industry experts.

The results highlight how seriously the industry is taking brand safety, and show how the ecosystem has changed in the last couple of years to place more emphasis on ensuring brand safe environments.

Key highlights:

  • 67% of respondents agree or strongly agree that brand safety was a key priority for the industry in 2022
  • 53% of respondents agreed that the industry has done a good job of tackling brand safety over the past 12 months. This is up from 36% in 2019. 
  • 71% cited technology innovations as helping to solve brand safety concerns. This is up from 65% in 2019. 

To read the full report download below.

iconDownload - 250.52 KB

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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