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Identity: Decoded A Guide to Navigate the Identity Discussion by Verve Group

Mar 21,2023
Lauren Wakefield

When it comes to identity, it’s time to bridge the knowledge gap between buy-side and sell-side stakeholders.

“Identity: Decoded” by Verve Group is the ultimate resource for navigating the complex discussions around identity — a must-read in today’s ad-tech environment.

Whether you’re a publisher or an advertiser, you’ll find timely, actionable ideas and insights in this in-depth eBook.

Download the eBook here

What You’ll Learn

  • How to evaluate and select identifier alternatives
  • What to expect in the next 12 months, and beyond
  • Buy-side, sell-side, and consumer perspectives on identity
  • Frameworks for understanding six primary concerns for alternative identifiers:
    • Privacy
    • Scale
    • Tech implementation
    • Interoperability
    • Targeting
    • Measurement

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