On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy Mazzola
On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss our recently released updated Guide to In-Gaming and advertising within In-Gaming environments in Europe.
This webinar explored the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
Moderator:
Speakers:
Watch the recording here
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
