Knowledge Hub

IAB Europe’s Updated Guide to In-Gaming

27th April IAB Europe published an update to the In-Gaming guide first released in November 2018. In the last 18 months there have been tremendous developments within the industry. Access to buy via the open market, new formats and increased brand safety. 

Produced by the Brand Advertising Committee, it provides an overview of the opportunities for advertisers within In-Gaming. 

Download Below

 

Download - 3.11 MB

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