IAB Spain has presented their '2023 Social Media Study', sponsored by Epsilon Technologies and Wuolah, and developed in collaboration with Elogia.
The report analyses the evolution of social media effectiveness, user profiles, advertising saturation levels and brand engagement to name a few. This study has been presented annually since 2009 and has become a reference for our industry.
Here are some of its key findings:
These findings provide valuable insights into the current state of social media usage, user behaviour, and brand engagement, highlighting the continued influence of these platforms in our daily lives.
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