ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, enabled multinational telecommunications company, Telefónica, to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]