Interactive Advertising Bureau
post thumbnail

Teads x Lumen Whitepaper - Unveiling the Connection: Attention & Outcomes

Jul 13,2023
Amy Mazzola
KnowledgeHub

 

Throughout 2022 and into 2023, Teads and Lumen have been dedicated to expanding the existing body of research in the field of attention measurement. Both companies share the belief that continual proof points are essential for brand advertisers seeking to embrace attention-based metrics. Given the significant findings of the Lumen/PwC work referenced in the report, the importance of ongoing research in this domain cannot be overstated. Additionally, there is a desire to move beyond individual case studies and progress towards more comprehensive meta-learning. By replicating the same methodology over time and testing multiple campaigns, we can control for various factors such as target audiences, creative strategies, and seasonality. This approach enables us to gain a clearer understanding of the true impact of attention on outcomes. 

Download the report below

iconDownload - 2.53 MB

Related posts

The State of Retail Media in France

Now on the 31st edition, the digital marketing investments in France report has been released with a dedicated section on […]

Read More
IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards.  The […]

Read More
IAB Spain’s Digital Media Advertising Investment Report 2024

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration […]

Read More
1 2 3 78
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram