In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Amy Mazzola
PubMatic recently produced a new Insights & Attitudes report, in association with ExchangeWire, that explores how sellers of goods and services within Europe are interacting with commerce media. It looks into the core drivers and barriers to increasing commerce media investment, and how retailers are working with technology partners to capitalise on opportunities within the sector.
To dive into the results further we held an Industry Insider with PubMatic on the 15th February where we discussed the findings of this research, and a panel of experts shared how they navigate the commerce media ecosystem and shared some predictions for the next 12 months.
Watch the recording here
Download PubMatics slides below
In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
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