Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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November 23, 2021

PubMatic & Semasio Boost Campaign Reach By 205% For Omnicom's OMD Netherlands

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November 11, 2021

IAB Europe's Guide to In-Gaming

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November 2, 2021

Webinar Recording – Industry Insider with Magnite -CTV Is For Everyone – A New Research Study From Magnite & Statista

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October 6, 2021

IAB Europe Attitudes to Programmatic Advertising 2021 Report

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September 28, 2021

IAB Europe's Guide to Quality - September 2021

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September 27, 2021

New OTT/CTV Advertising eBook by Smaato

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September 23, 2021

New BCG Report from Google - "The Fast Track to Digital Marketing Maturity"

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September 23, 2021

New 2021 Holiday Guide from Outbrain

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September 15, 2021

The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe

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September 9, 2021

New Guide from Scibids: AI, Privacy, and the Future of Digital Marketing

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August 27, 2021

New Digital Advertising Trends Report 2021 From Smaato

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July 28, 2021

IAB Europe's Guide to Contextual Advertising

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July 20, 2021

New Global Insights Report 2021 From DoubleVerify - Driving Media Quality and Performance Worldwide

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July 2, 2021

New Strategic Report from Novatiq - Digital Identity Verification for a Privacy-first World

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July 1, 2021

IAB Europe AdEx Benchmark 2020 Report

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June 16, 2021

Webinar Recording - Industry Insider with Xandr -What is the Future of Curated Marketplaces

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June 10, 2021

A Buyer’s Guide to Creator Marketing

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May 25, 2021

IAB Europe AdEx Benchmark 2020 Study Highlights

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May 19, 2021

Webinar Recording - IAB Europe TCF Webinar – CTV & Consent – With Didomi, LiveRamp & OneTrust (May 2021)

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May 12, 2021

IAB Europe's Guide to Brand Safety in CTV

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May 6, 2021

Admitad Report - Inside AdTech - Fashion & Apparel

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April 29, 2021

IAB Europe's Guide to the Programmatic CTV Opportunity in Europe

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April 27, 2021

New Research from Freewheel - Viewers Insights CTV-AVOD 2021

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April 22, 2021

IAS Media Quality Report - Trends from H2 2020

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April 21, 2021

Whitepaper - FreeWheel - Putting The Consumer At The Heart of Data Strategy

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April 20, 2021

Webinar Recording: Economic Trends Forum - Exploring E-Commerce

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April 15, 2021

Webinar Recording - IAB Europe Industry Insider with Adform - Are the New Identity Solutions Working? Let's Talk Numbers

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April 8, 2021

Webinar Recording - IAB Europe Industry Insider with PubMatic - Why Audience Addressability is the Biggest Opportunity in 2021

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March 31, 2021

Webinar Recording - IAB Europe Industry Insider with Facebook - When Products Find People, Businesses Find Growth

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March 29, 2021

New Guide from Samsung Ads - Decoding the On Demand TV Landscape

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March 25, 2021

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising - March 2021

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March 4, 2021

IAB Europe Supply Chain Transparency Guide - Updated in March 2021

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March 4, 2021

Case Study from SpotX: How Under Armour Extended Audience Reach with CTV

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March 2, 2021

New Research from Magnite: CTV - The Future Forward

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February 23, 2021

Webinar Recording - Transitioning to a Post Third-Party Cookie Era

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February 16, 2021

Webinar Recording - IAB Europe Industry Insider with IAS - The At-Home Audience: What the Future Holds for CTV

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