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IAB Europe Navigator: Quality in Digital Advertising (update February 2023)

Sep 02,2022
Marie-Clare Puffett
Ad fraudBrand safetyBrand SuitabilityKnowledgeHub

This Navigator demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable future for digital advertising and marketing. There are both similarities and differences across all of these initiatives. It includes a summary of the work being undertaken in national markets such as quality certification schemes, guidelines and best practice guides.

The Navigator was updated in February 2023.

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