Interactive Advertising Bureau
post thumbnail

Bruketa&Zinc&Grey - AI Anxiety Meter - Webinar Recording

Jul 20,2022
Marie-Clare Puffett
AwardsDOOHKnowledgeHub

Watch the second webinar in this exclusive MIXX Awards Europe 2022 Winners series here.

This webinar dives deeper into the innovative Digital Out of Home winning campaign – AI Anxiety Meter. Over the past 3 years, Croats have experienced a lot of stress. The country was struck by earthquakes and ranked 8th in the world in Covid-19 death rates per capita. Furthermore, the ongoing conflict in Ukraine opened old wounds from the recent wartime atrocities in Croatia. All of the above have led to an alarming rise in mental health disruptions. That is why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter – a digital city light to measure the anxiety levels of passers-by. The campaign aimed to expose the hazards of long-term emotional stress and the consequences of neglecting mental health at multiple locations in the country.

The AI Anxiety Meter uses Google face mesh and automatic facial emotion recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiousness. The most stressed respondents were referred to a free preventive health check-up.

Related posts

BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

Read More
IAB Spain's Annual Connected TV 2024 Study.

IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study […]

Read More
IAB Europe’s Environmental Sustainability Glossary

IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and […]

Read More
1 2 3 87
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram