Interactive Advertising Bureau
post thumbnail

Bruketa&Zinc&Grey - AI Anxiety Meter - Webinar Recording

Jul 20,2022
Marie-Clare Puffett
AwardsDOOHKnowledgeHub

Watch the second webinar in this exclusive MIXX Awards Europe 2022 Winners series here.

This webinar dives deeper into the innovative Digital Out of Home winning campaign – AI Anxiety Meter. Over the past 3 years, Croats have experienced a lot of stress. The country was struck by earthquakes and ranked 8th in the world in Covid-19 death rates per capita. Furthermore, the ongoing conflict in Ukraine opened old wounds from the recent wartime atrocities in Croatia. All of the above have led to an alarming rise in mental health disruptions. That is why Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital designed an AI Anxiety Meter – a digital city light to measure the anxiety levels of passers-by. The campaign aimed to expose the hazards of long-term emotional stress and the consequences of neglecting mental health at multiple locations in the country.

The AI Anxiety Meter uses Google face mesh and automatic facial emotion recognition (FER) technology, along with other algorithms for facial expression analysis, to identify a combination of 8 emotions classified as anxiousness. The most stressed respondents were referred to a free preventive health check-up.

Related posts

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

On 9th May, IAB Spain celebrated its Sustainability Day 2024 where they shared their latest Sustainable Digital Advertising Guide. The […]

Read More
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

Read More
[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]

Read More
1 2 3 83
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram