Interactive Advertising Bureau
post thumbnail

What's Happening in Commerce? With IAB Europe & TikTok

Jul 21,2022
Lauren Wakefield
E-commerceKnowledgeHubVideo

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion has sparked for the digital commerce landscape.

As habits changed, a rapid uptake of commerce solutions emerged. Faced with not being able to leave home, consumers increasingly adopted eCommerce to facilitate their shopping needs and more and more brands started to turn to and tap into this valuable channel. The once distinct worlds of brick and mortar and online merged allowing consumers to seamlessly change environments and shop with ease.

There is now a vast frictionlessness in the way people can buy things, with new technology removing the obstacles of exploring goods, buying and enquiring about them, without having to be in a physical store.

Social commerce is a rapid expansion of this already booming eCommerce landscape. Where the content and products now travel with the consumer, the social aspect, in this environment, has the ability to manifest conversations around the product and the transaction, in a fun and engaging way. And all in one place.

To further explore commerce, the rise of social commerce, and the opportunities it presents for brands, we’ve partnered with TikTok along with GroupM and Shopify to discuss commerce in more detail and to look at where this growing trend is headed.

In a series of short videos, produced by TikTok, you can hear from key stakeholders including:

  • Daniel Knapp, Chief Economist, IAB Europe
  • Ryan Martin, PMO, TikTok & Chair of IAB Europe’s Brand Advertising Committee
  • Michelle Kagel, PSO Commerce Specialist, TikTok
  • Nilam Atodaria, Global Product Director, GroupM
  • Aoife Dowling, Head of Agency Partnerships, EMEA, Shopify

Watch the videos here

Keen to learn more?

If you want to dive into commerce deeper, why not join IAB Europe and TikTok 15:00 CET on 28th September for an exclusive Industry Insider webinar as thought leaders from across the industry will join a panel to discuss their thoughts on the past, present, and future of commerce, and the opportunities this presents for marketers.

Find out more and register here to secure your free space.

Related posts

BVDW Release Market Landscape - Retail Media

The Bundesverband Digitale Wirtschaft (BVDW) e. V. has published the first comprehensive market landscape for the retail media ecosystem in […]

Read More
IAB Spain's Annual Connected TV 2024 Study.

IAB Spain has released the Connected TV Study 2024, sponsored by Publiespaña and prepared in collaboration with Nielsen. The study […]

Read More
IAB Europe’s Environmental Sustainability Glossary

IAB Europe, along with our Sustainability Standards Committee, aims to facilitate dialogue among members across the digital advertising ecosystem and […]

Read More
1 2 3 87
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram