Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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April 30, 2026

How Google Stopped Over 99% Before They Were Ever Seen by Anyone 

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April 30, 2026

IAB Europe Connected TV (CTV) Measurement Framework and Transparency Principles - Open for Public Comment

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April 23, 2026

[Watch on Demand] The Great Debate: Retail Media 2026

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April 17, 2026

AI Disruption Index: Retail & eCommerce Edition

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April 15, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series - Part Two - Drivers & Readiness for Transformation

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April 14, 2026

[Watch on Demand] Agents! Innovation, Live From Europe

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April 13, 2026

Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality by Meta

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April 10, 2026

Streams & Screens - Unlocking Spanish Viewing Behaviour and Ad Engagement

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April 9, 2026

IAB Europe’s Supply Chain Transparency Guidance - Questions for Partners

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April 3, 2026

dentsu, PubMatic, and SeenThis Exceeded Ctr Benchmarks By 70% While Avoiding Over 1 Tonne Of CO2 Emissions

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April 2, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 5: Brand Case Study

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April 2, 2026

Welcome to the Living Room Study 2026 by RTL AdAlliance

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April 1, 2026

IAB Europe's Guide to Programmatic for CTV

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March 23, 2026

The Growth Operating System: A Blueprint For Growth In An AI-Mediated World by Empathy Lab

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March 19, 2026

Alliance Digitale's Guide to Technical Standards for CTV

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March 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 4: Retailer Case Study

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March 18, 2026

[Watch on Demand] Inside The IAB Europe Retail Media Certification Programme

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March 12, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 3: Retailer Accounting for Retail Media Sales

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March 5, 2026

[Watch on Demand] IAB Europe's The Great Debate: Sustainability 2026

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March 5, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 2: The Case for Breaking Down Silos

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March 4, 2026

IAB Europe State of Readiness Sustainability in Digital Advertising Report 2026

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March 3, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series - Part One - Foundations of Retail Media Change

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February 25, 2026

[Watch on Demand] Key Findings from IAB Europe’s Attitudes to Digital Advertising Report

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February 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 1: Defining Trade and Media

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February 5, 2026

Connected TV (CTV) in Europe: The Paradigm of Transparency & Consistent Measurement

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January 22, 2026

IAB Europe's Commerce (Incl. Retail) Media Measurement Standards V2

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January 22, 2026

IAB Europe Flexi Ad Sizes Guidelines for Retail Media Networks

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January 21, 2026

IAB Europe Retailer Digital Advertising Capability Map - Updated January 2026

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January 16, 2026

MIXX Awards Europe 2025 Case Study - Grand Prix Winner: Saving the Voice of the Ghetto

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January 15, 2026

IAB Europe's Attitudes to Digital Advertising Report 2026

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January 13, 2026

IAB Europe’s AI Prompting Guide

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January 6, 2026

The 2026 Industry Pulse Report by IAS

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December 17, 2025

IAB Europe's Beyond Reach: Mapping the Social Impact of Digital Advertising and Media

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December 11, 2025

[Watch on Demand] IAB Europe's State of the Nation 

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December 10, 2025

H2 2025 Sponsored Products Benchmarks Report by Pentaleap

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December 2, 2025

TV Key Facts Study 2025 by RTL AdAlliance

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