Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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June 13, 2025

TikTok Partners with Scope3 to Help Clients Transparently Measure and Reduce Ad Campaign Emissions

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June 12, 2025

[Watch on Demand] Retail Media Certification Virtual Townhall

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June 12, 2025

Navigating Uncertainties: New SeenThis Marketer’s Guide to Steering Through Change

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June 6, 2025

New Microsoft Advertising Guide on How to Win When AI is Changing Everything

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June 5, 2025

[Watch on Demand] IAB Europe Explores AI with Microsoft Advertising

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June 2, 2025

IAB Europe Releases DSA Transparency Implementation Guidelines 1.1

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May 30, 2025

Nielsen's 2025 Annual Marketing Report

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May 28, 2025

[Watch on Demand] State of The Nation: Trends in Advertising Expenditure in Europe

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May 21, 2025

IAB Europe AdEx Benchmark 2024 Report

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May 15, 2025

New Pentaleap Report Reveals 18-Month Sponsored Product Trends Across Top Retail Media Networks

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May 8, 2025

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H1 2025 Wrap-Up

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May 8, 2025

IAB Europe’s Pan-European Retail & Commerce Media Landscape

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May 8, 2025

IAB Europe Retailer Digital Advertising Capability Map - Updated May 2025

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April 24, 2025

[Watch on Demand] IAB Europe's TCF 101 Webinar

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April 22, 2025

Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

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April 17, 2025

IAB Europe’s Guide to Sponsored Products

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April 15, 2025

[Watch on Demand] IAB Europe's Optimisation Over Reform Webinar

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April 8, 2025

Proposed Methodology for Estimating Digital Ad Emissions

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April 8, 2025

Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

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April 7, 2025

Alliance Digitale publishes Eco-Friendly Practices for Programmatic Media Buying: Carbon Efficiency Assessment

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April 7, 2025

A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

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April 3, 2025

[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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March 27, 2025

[Watch on Demand] IAB Europe's The Great Debate: Sustainability

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March 26, 2025

IAB Europe's Retail & Commerce Media Definitions One Pager

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March 26, 2025

IAB Europe’s Updated Retail & Commerce Media Glossary - March 2025

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March 19, 2025

[Watch on Demand] IAB Europe's Sustainability Case Study Webinar

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March 6, 2025

IAB Europe Guide to Native Ad Formats for Retail Media Networks

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February 26, 2025

[PubMatic] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Impact Plus] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Cedara] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Footsprint] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Carbon Footprint Initiative] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Initiative Media] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Tappx] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Nexd] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Greenbids] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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