Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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May 8, 2025

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H1 2025 Wrap-Up

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May 8, 2025

IAB Europe’s Pan-European Retail & Commerce Media Landscape

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May 8, 2025

IAB Europe Retailer Digital Advertising Capability Map - Updated May 2025

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April 24, 2025

[Watch on Demand] IAB Europe's TCF 101 Webinar

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April 22, 2025

Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

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April 17, 2025

IAB Europe’s Guide to Sponsored Products

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April 15, 2025

[Watch on Demand] IAB Europe's Optimisation Over Reform Webinar

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April 8, 2025

Proposed Methodology for Estimating Digital Ad Emissions

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April 8, 2025

Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

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April 7, 2025

Alliance Digitale publishes Eco-Friendly Practices for Programmatic Media Buying: Carbon Efficiency Assessment

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April 7, 2025

A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

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April 3, 2025

[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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March 27, 2025

[Watch on Demand] IAB Europe's The Great Debate: Sustainability

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March 26, 2025

IAB Europe's Retail & Commerce Media Definitions One Pager

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March 26, 2025

IAB Europe’s Updated Retail & Commerce Media Glossary - March 2025

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March 19, 2025

[Watch on Demand] IAB Europe's Sustainability Case Study Webinar

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March 6, 2025

IAB Europe Guide to Native Ad Formats for Retail Media Networks

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February 26, 2025

[PubMatic] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Impact Plus] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Cedara] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Footsprint] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Carbon Footprint Initiative] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Initiative Media] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Tappx] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Nexd] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 26, 2025

[Greenbids] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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February 19, 2025

State of Readiness - Sustainability in Digital Advertising Report 2025

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February 12, 2025

[Watch on Demand] Advertising Horizons 2025

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February 10, 2025

Alliance Digitale: Structuring the Future of Retail Media

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January 23, 2025

New findings from Teads Explore UK Valentine’s Day Trends in 2025

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December 10, 2024

[Watch on Demand] IAB Europe's State of the Nation 

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December 3, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

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December 2, 2024

[Watch on Demand] IAB Europe's Programmatic Outcomes: All I want for the holidays is great outcomes!

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November 29, 2024

Nielsen’s H1 2024 Advertising Media Spend Report

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November 28, 2024

Pentaleap H2 2024 Sponsored Products Benchmarks Report

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November 27, 2024

Alliance Digitale White Paper: Programmatic Financial Reconciliation

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