Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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October 3, 2024

[Watch on Demand] IAB Europe Industry Insider with Index Exchange: Advertising’s Sustainable New Era

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September 30, 2024

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

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September 25, 2024

A Guide to Artificial Intelligence (AI) by IAB Poland

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September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

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September 11, 2024

New Festive Insights Report from Teads Explores UK Gifting Trends in 2024

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September 6, 2024

IAB Europe's Sustainability Lead Explains: Applying the Global Media Sustainability Framework (GMSF) on Digital Channels

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July 24, 2024

[Watch on Demand] IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

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July 23, 2024

IAB Europe's Attitudes to Retail Media Report

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July 22, 2024

[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

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July 18, 2024

[Watch on Demand] 2024 MIXX Awards Europe Ceremony

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July 11, 2024

BVDW Release Market Landscape - Retail Media

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July 10, 2024

[Watch on Demand] International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

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July 3, 2024

IAB Spain's Annual Connected TV 2024 Study.

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July 3, 2024

IAB Europe’s Environmental Sustainability Glossary

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June 28, 2024

SPO: A Buyer's Perspective by Magnite

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June 27, 2024

Teads’ CTV Pulse Explores UK Consumer & Media Insights in 2024

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June 27, 2024

[Watch On Demand] Driving Diversity, Equity, and Inclusion (DE&I) in Programmatic: Best Practices and Actionable Insights

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June 27, 2024

IAB Europe’s Updated 101 Guide to Retail Media - June 2024

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June 26, 2024

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

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June 18, 2024

[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

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June 12, 2024

IAB Europe AdEx Benchmark Report 2023

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June 3, 2024

[Watch on Demand]  IAB Europe’s Ad Fraud in Digital Advertising Webinar

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June 3, 2024

IAB Spain's Social Networking 2024 Study

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May 30, 2024

Scope 1-3 Emissions Measurement for Digital Media Businesses Report by Cedara

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May 10, 2024

IAB Spain Presents its Sustainability Digital Advertising Guide 2024

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May 8, 2024

The FAST & The Curious Report by Samsung Ads

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May 1, 2024

[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

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April 30, 2024

IAB Europe and Microsoft Advertising’s Understanding the Adoption and Application of AI in Digital Advertising Report

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April 26, 2024

Navigating Commerce Media 2.0: Market Opportunity by PubMatic

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April 25, 2024

IAB Europe’s Retail Media Measurement Standards for Europe

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April 23, 2024

IAB Spain & Primetag Present the Study - Influencer Economy: Market Data Without Filters

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April 11, 2024

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

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April 5, 2024

[Watch On Demand]  IAB Europe’s Quality in Digital Advertising Webinar

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April 3, 2024

[Watch on Demand] Event Highlights and Session Recordings from Our Great Debate on Sustainability in Digital Advertising 2024

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March 26, 2024

IAB Europe's Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

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March 20, 2024

[Watch on Demand]  IAB Europe’s Retail Media Standards for Europe Webinar

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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