Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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December 10, 2024

[Watch on Demand] IAB Europe's State of the Nation 

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December 3, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards

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December 2, 2024

[Watch on Demand] IAB Europe's Programmatic Outcomes: All I want for the holidays is great outcomes!

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November 29, 2024

Nielsen’s H1 2024 Advertising Media Spend Report

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November 28, 2024

Pentaleap H2 2024 Sponsored Products Benchmarks Report

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November 27, 2024

Alliance Digitale White Paper: Programmatic Financial Reconciliation

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November 26, 2024

[Watch on Demand] Wrap-up of the International Knowledge Exchange

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November 21, 2024

IAB Europe’s Bitesize Guide to Connected TV (CTV)

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November 15, 2024

[Watch on Demand] That’s a Wrap! Event Highlights from Our H2 2024 Virtual Programmatic Day in Berlin

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November 7, 2024

[Watch on Demand] IAB Europe’s Great Debate - Retail Media H2 2024

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November 6, 2024

IAB Europe’s Attitudes to Programmatic Advertising Report 2024

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November 5, 2024

The 2024 State of Digital Identity Report by ID5 is now available!

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October 18, 2024

[Watch on Demand] IAB Europe's The Great Debate - Trust & Transparency 2024

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October 17, 2024

IAB Europe's Guide to Omnichannel Retail Media

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October 17, 2024

IAB Europe’s Retailer Digital Advertising Capability Map - Updated October 2024

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October 3, 2024

[Watch on Demand] IAB Europe Industry Insider with Index Exchange: Advertising’s Sustainable New Era

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September 30, 2024

[Watch on Demand] Virtual CTV Day 2024 Event Highlights & Session Recordings

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September 25, 2024

A Guide to Artificial Intelligence (AI) by IAB Poland

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September 18, 2024

IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards for Public Comment

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September 11, 2024

New Festive Insights Report from Teads Explores UK Gifting Trends in 2024

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September 6, 2024

IAB Europe's Sustainability Lead Explains: Applying the Global Media Sustainability Framework (GMSF) on Digital Channels

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July 24, 2024

[Watch on Demand] IAB Europe Insights Revealed: Attitudes to Retail Media in Europe

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July 23, 2024

IAB Europe's Attitudes to Retail Media Report

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July 22, 2024

[Watch on Demand] Great Debate on AI in Digital Advertising Wrap-Up

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July 18, 2024

[Watch on Demand] 2024 MIXX Awards Europe Ceremony

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July 11, 2024

BVDW Release Market Landscape - Retail Media

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July 10, 2024

[Watch on Demand] International Knowledge Exchange  - Audience Measurement, Currency, Metrics & Data

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July 3, 2024

IAB Spain's Annual Connected TV 2024 Study.

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July 3, 2024

IAB Europe’s Environmental Sustainability Glossary

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June 28, 2024

SPO: A Buyer's Perspective by Magnite

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June 27, 2024

Teads’ CTV Pulse Explores UK Consumer & Media Insights in 2024

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June 27, 2024

[Watch On Demand] Driving Diversity, Equity, and Inclusion (DE&I) in Programmatic: Best Practices and Actionable Insights

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June 27, 2024

IAB Europe’s Updated 101 Guide to Retail Media - June 2024

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June 26, 2024

Towards an Inclusive, Safe, and Innovative Digital Europe: IAB Europe’s Guiding Principles for the New EU Institutional Mandate

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June 18, 2024

[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

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June 12, 2024

IAB Europe AdEx Benchmark Report 2023

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